The Financial Times starts printing in Istanbul today as part of a new deal with Dunya, its longstanding distribution partner. The Turkey launch follows strong demand for FT content in a region with a growing economy and increasing global importance.
Ben Hughes, FT’s global commercial director and deputy CEO, said: “We reached a significant milestone this year when our global print operations became profitable. The FT’s launch in Turkey is a great moment to recognise the importance of and demand for quality news in print as part of our successful channel-neutral content strategy.”
In 2012 the FT became the first publisher whose digital subscribers surpassed print circulation. Digital subscribers have increased 14% year on year to over 343,000 and mobile readership accounts for more than half of FT.com subscriber traffic and 24% of new digital subscriptions.
The FT recently topped the ‘international daily newspaper’ category in the latest EMS Europe survey by Ipsos, which measures the media consumption habits of Europe’s top business decision makers. The FT was the favourite in Turkey, which has 38,000 daily print readers, as well as the overall top choice in Europe.
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q2 2013). Mobile is an increasingly important channel for the FT, driving more than a third of FT.com traffic and a quarter of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.