Hong Kong: The Financial Times today announced the launch of an MBA Gym app for FT Chinese.com. The new Chinese-language iPad application aims to bring business-savvy global insights to decision makers, business managers and MBA students in China.
FTChinese.com has designed the MBA Gym app as a creative education tool with tailored training courses and special articles from the FT. The training courses comprise a total of 12 sessions categorized by different and timely topics, including the Euro Crisis, Bond Markets and China Property Market. Each training session takes approximately 45 minutes to complete and features include:
Insightful observations and analysis from leading global economists and financial professionals
Inspirational cartoons and informative graphics
An interactive quiz
The new app also offers readers exclusive articles from the FT’s prestigious A-List columnists, including George Soros, Nouriel Roubini and Martin Wolf, Chief Economics Commentator for the FT. All articles are categorized under three sections; “Best from Finance Gurus”, “Best from Economists” and “Best from Global Leaders”, which make it easy and fast for readers to access content they’re looking for.
Angela Mackay, Managing Director of Financial Times Asia Pacific, said, “China has long been a strategically important market for the FT. The launch of the FTChinese.com MBA Gym app puts us in a stronger position to bring the FT’s expert knowledge, quality content and international perspectives to business audiences in China.”
As part of the launch, FTChinese.com will roll out an integrated marketing campaign with Chinese media partners, related industry associations, and business schools to promote the app. The site will also target its own over 1.48 million followers on the official FTChinese.com Sina and Tencent microblogs. In addition, FTChinese.com will work with key mobile promotion platforms to run a campaign to increase awareness of the MBA Gym app among iPad users in China.
The new app can be downloaded from the Apple iTunes store for a special introductory offer of RMB12. After 1 May 2012, the MBA Gym app will cost RMB72.
To download the FTChinese.com MBA Gym app, please go to: http://itunes.apple.com/cn/app//id493892004?mt=8
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For further information please contact:
Head of Communications, Asia Pacific
T: (+852) 2905 5519
E: [email protected]
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 601,269 (Deloitte assured, 3 October 2011 to 1 January 2012) and a combined print and online average daily readership of 2.2 million people worldwide (PwC assured, November 2011). FT.com has 4.3 million registered users and 267,497 paying digital subscribers. The newspaper, printed at 23 print sites across the globe, has a global print circulation of 316,493 (ABC, February 2012).
About the FTChinese.com:
FTChinese.com, the only Chinese online publication of the Financial Times, is positioned as a leading business and financial website, providing vital news, in-depth analysis, and thought-provoking comments to China’s top businesspeople and decision-makers on every business day. FTChinese.com gives its readers unrivalled global perspectives combined with outstanding local expertise. The Financial Times’ international team of journalists and unrivalled access to senior corporate executives and politicians both in China and around the world, make it a must read for China’s business leaders. FTChinese.com has over 1.7 million registered users.