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Financial Times launches FT WorldWise, new international awareness test

Quiz features crowd-sourced questions and social sharing features

The Financial Times is today launching FT WorldWise, an online test developed with start-up company Smarterer designed to assess international awareness.

As the world economy becomes more interdependent, many people acknowledge the importance of being internationally aware for employment and business prospects, but cannot measure how well informed they are. FT WorldWise will empower readers by quantifying their knowledge. Questions are crowd-sourced from a worldwide community of users and vetted by the FT, ensuring an international perspective and the ability to adapt questions to the fast changing news agenda.

Caspar de Bono, FT Managing Director B2B, said: “FT subscribers value the international perspective provided by the FT’s worldwide network. Employers and career advisers tell us that job applicants are more successful in interviews if they can discuss their employers’ global context. We have also heard from our professional service customers how a deeper understanding of the global issues affecting their clients makes them more successful at winning and retaining business. We are excited about working with Smarterer and the many possibilities for developing this approach of crowd-sourced awareness testing.”

“People are learning outside a traditional classroom environment, creating a need for new ways to demonstrate their knowledge,” said Smarterer CEO, Jennifer Fremont-Smith. “We’re thrilled for the opportunity to partner with the Financial Times to provide readers with an engaging way to show what they know.”

The FT’s global news coverage and expert analysis brings fresh and relevant insights, and FT WorldWise offers a practical way of using this content as an educational tool. The quiz uses innovative social elements to make it more effective. Anyone can take the test, receiving feedback on how they rank against others. Users can then post their score to LinkedIn, Twitter (using the hashtag #ftworldwise) and Facebook. Take the FT WorldWide test at www.ft.com/WorldWise

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For further information please contact:

Emily Gibbs
Corporate Communications Manager
T: +44 20 7873 3184
E: emily.gibbs@ft.com

Darcy Keller
Deputy Director of Global Communications & Head of Communications in the Americas
T: +1 917 551 5096
E: darcy.keller@ft.com

Andrew Green
Communications Manager
T: +1-917-551-5093
E: andrew.green@ft.com

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 602,000 (Deloitte assured, Q4 2012). FT.com has over 316,000 paying digital subscribers and the newspaper has a global print circulation of 269, 121 (ABCs, February 2013). Mobile is an increasingly important channel for the FT, driving 30% of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.

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