The Financial Times is launching an employer brand film to showcase its position as a destination employer in news media and technology. The two minute video features stories from staff and journalists speaking about the opportunities afforded to them as FT employees and what they value about working there.
Headquartered in London but with offices in New York, San Francisco, Washington DC, Hong Kong and Brussels, amongst others, the FT employs more than 2,200 staff globally across 35 bureaux with a global network of 600 journalists.
Amid media disruption and proliferation, it is vital to attract and retain the best talent. Skilled employees are at the heart of the FT’s success, including awarding winning journalism which has attracted record-high readership, and innovations such as its pioneering access model, web app and fastFT.
Darcy Keller, SVP, communications and marketing, said: “The FT’s strong values of editorial independence, integrity and quality have earned us a reputation for excellence, attracting the cream of the crop in readers and employees alike. But the news industry is changing rapidly and to remain competitive we must continue to attract talent with a diverse set of skills and experiences”.
The video is part of a larger effort to further strengthen the FT’s position as a leader in media and promote it as a rewarding workplace. It includes: the ‘My Cities’ video series that showcases a journalist’s experience of his or her beat. The campaign is being promoted through paid, owned and earned channels with a focus on reaching early and mid career journalists and journalism and business school graduates.