As confidence returns to the mergers and acquisitions (M&A) market, the Financial Times this month launches ‘Deals and Dealmakers’, a four part editorial series supported by law firm Mishcon de Reya.
The series, edited by Paul Solman, Senior Editor, Special Reports (Magazines & Websites), will launch on 18 March with a report focused on the state of the market post-recession as countries start to move into recovery. Subsequent supplements will be published in June, September and December 2010. A special microsite on www.ft.com will be updated in line with the supplements and will include print articles as well as videos and interactive graphics.
This is the first time a law firm has partnered with the FT on a publishing project and a co-branded print marketing campaign supporting the series has been rolled out in Europe from this week in the FT. Online advertising will run throughout the campaign and will target specific audiences and sectors.
Andrew Bowyer, FT’s Head of Strategic Publishing, said: “We are delighted to welcome Mishcon de Reya as a partner for Deals and Dealmakers. Their involvement confirms that interest in M&A has intensified this year within the business community – particularly at the mid-market level.”
Kevin Gold, Managing Partner at Mishcon de Reya, said: “We are very proud to be entering into a partnership with the FT. Despite being known for family work, 90% of Mishcon de Reya’s revenue comes from the world of business. The decision to work with the FT was a natural one: partnering with the pre-eminent global media business brand is the perfect way to bring perception in line with reality.”
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For further information, please contact:
Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 25 print sites across the globe, has a daily circulation of 390,315 (ABC figures January 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.8 million registered users.
About Mishcon de Reya:
Founded in 1937 Mishcon de Reya is a law firm offering a wide range of legal services to companies and individuals. We are committed to achieving our clients’ objectives in the most practical and cost effective way and always provide our clients with a clear return on their investment.
Our clients are dynamic and sophisticated and we reflect that in our belief in challenging the conventional or accepted ways of working. We like to solve problems quickly. To achieve this consistently, we employ a diverse collection of talented people, from varied backgrounds with differing perspectives, who are capable of addressing issues in a collaborative, non-hierarchical environment. By looking at a problem from every angle, we can then apply our expertise confidently and decisively.
In every area of the law that we operate Mishcon de Reya prides itself in providing a best in class service to its clients. Specifically we offer the following services: dispute resolution, real estate, corporate, employment and private client.
An entrepreneurial spirit – where candour and involvement are key – characterises our ability to develop and execute the strategies required to achieve our clients’ goals in all these areas.
In January 2010 the Firm opened an office in New York. Headed by James J. McGuire, this bespoke litigation practice has a specific focus on white collar criminal and complex commercial litigation, including regulatory and international arbitration.
Mishcon de Reya has extensive international links and has established practices advising businesses and high net worth individuals based in several jurisdictions, including India, Russia, South Africa and Israel. The Firm is also a member of FLI and Legalink.
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