From 17-21 March the Financial Times held its first global FT charity week at its offices in London, New York and Hong Kong. The event aimed to inform, inspire and engage employees around the FT’s corporate responsibility programme, which invests in causes that advance literacy and education, support journalism, the environment and local communities.
Charity partners visited FT offices to explain what they do, how they work and how employees can get involved. In London there were lunchtime talks with Apps for Good, which teaches students to design and code their own apps; iCAN, the children’s communications charity; Trees for Cities, which plants trees to make cities greener and Harris Bermondsey Academy, which recruits employees to their mentor scheme for GCSE students. In New York and Hong Kong, staff voted to choose their local partner for the year which will be supported with a donation and employee volunteering.
FT global communications director Darcy Keller said: “The FT’s corporate responsibility programme is an important part of our staff and external communications activities. It enables us to give back and support deserving causes in the global and local communities in which we operate. Examples include Booktime, which helps children learn to read, and our support of journalism bursary students at the University of the Arts London. We also hold an annual seasonal appeal, which raised £1.4m for World Child Cancer in 2013”.
You can read more about the FT’s corporate responsibility programme on FT.com.
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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 652,000 (Deloitte assured, Q4 2013). Mobile is an increasingly important channel for the FT, driving 62% of subscriber consumption, 45% of total traffic and almost a quarter of new digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.