The Financial Times is using its global network of readers and reporters to power a new travel initiative, FT Globetrotter. The curated hub helps time-poor business travellers make the most of their trips to cities around the world, starting with London, Tokyo, New York, Frankfurt, Paris and Hong Kong. Guides to other cities will be published later in the year.
FT Globetrotter invites subscribers to contribute their top recommendations for coffee, cocktails, power dining, running, exercise classes, travelling green and more. The best tips are verified and published.
“Our reader feedback showed us that there is a clear demand for curated, trustworthy travel advice that cuts through the noise,” said Rebecca Rose, editor of FT Globetrotter. “This new project harnesses the experiences of a community of subscribers and reporters who travel the world and want to make every minute of their trip count.”
FT subscribers can find FT Globetrotter guides and content on the hub page, including the new etiquette series in which FT correspondents offer hard-won advice on how to avoid cultural mishaps on your work trip.
Tips from the Top, another new series, reveals Jancis Robinson’s top London wine stores, US columnist Gillian Tett’s favourite Upper East Side cocktail bar and more insider advice from other FT luminaries.
This year, FT Globetrotter will be supported by RIMOWA, who collaborated with South Korean illustrator Jiye Kim to create bespoke advertising creative.
Follow FT Globetrotter on Instagram.
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About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
For more information, please contact:
Allison Rivellini | allison.rivellini@ft.com | +1 917-551-5092