The Financial Times today announces the appointment of Jon Slade as managing director for its business to consumer operations, effective 1 December 2014. Jon joins the FT Board and will oversee print and digital B2C marketing, customer services, business development and FT Live, the company’s conferences and events arm.
FT CEO John Ridding said: “I am delighted to welcome Jon to the FT Board, where his track record in digital innovation, customer understanding and engagement will play a vital role in shaping our business for the future. In his recent position as commercial director for global digital advertising and insight, his innovative work to develop a time-based digital advertising metric has been widely recognised in the industry.”
Dominic Good takes on Slade’s responsibilities to lead the FT’s integrated sales team globally as advertising sales director. He reports to Ben Hughes, global commercial director and deputy CEO. Good will lead the development of new advertising products for FT.com, the FT’s mobile apps, third party platforms such as Flipboard and Google Newsstand, as well as howtospendit.com.
Janet White is also appointed print circulation director with immediate effect to oversee the FT’s global print business.
Ben Hughes said: “The FT sales team is bucking the trend in a challenging advertising market. We are benefiting from our Global Commercial Academy – a company-wide digital training programme – and investment in analytics and audience insight. Dominic’s successful leadership of the global sales team and excellent client relationships will be crucial during a time of exciting change and opportunity.”
“Print remains a valuable part of our offering and Janet has made an exceptional contribution to our print business over the last year. Under her management our print circulation has become profitable in its own right, even before advertising.”
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 690,000 (Deloitte assured, Q3 2014).Mobileis an increasingly important channel for the FT, driving 60 per cent of subscriber consumption, almost 50 per cent of total traffic and 20 per cent of new digital subscriptions. FT education products now serve two thirds of the world’s top 50 business schools. For news about the FT follow @FTPressOffice.