The Financial Times has announced a deployment with digital signage company Amscreen which will see Amscreen’s close proximity signage units showing the latest FT content at key retail locations across London.
The screens, typically positioned above recently launched FT newspaper stands, will aim to drive awareness of content within the paper. The content is being governed and funded by the FT and will include breaking news as well as the latest comment and analysis, demonstrating how the FT continues to invest in its print product.
The FT will utilise Amscreen’s bespoke ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site. The deal comes at a time when the Digital Out of Home market is buoyant, with the size of market ever-growing and expected to reach a value of up to £200 million by 2012.
Greg Zorthian, President of the Americas & Global Circulation Director, commented: “The FT prides itself on providing readers with niche, global content 24/7. Highlighting what is underneath the cover at key retail locations helps showcase the quality of our journalism to a wider audience and brings the FT experience to life to new and existing customers.”
Simon Sugar, CEO at Amscreen, added: “We are very pleased to be working with the Financial Times and are excited about the innovative way they are using our close proximity signage to promote the newspaper content in real time. We are also confident that this will help to increase sales.”
To take a closer look at Amscreen’s close proximity signage deployment for FT visit: http://www.youtube.com/watch?v=zQjr_9nacUQ&feature=channel_page
For further information, please contact:
Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 397,600 (ABC figures, July, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.4 million registered users.
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