The FT’s total circulation is at an all time high – up 13 per cent year on year to more than 677,000 across print and online. Digital subscriptions have increased 33 per cent year-on-year to 455,000 and now make up two-thirds of our total paying audience. The FT now has more than 290,000 corporate users.
We are seeing sustained mobile growth, which now drives almost 50 per cent of total traffic and 20 per cent of new digital subscriptions and a growing number of people enjoy FT journalism in more than one format.
Product innovation and launches including an FT Weekend app, ‘follow the author’ and commenting tools, an FT app on Samsung Smart TV and a new FT Android App continue to result in steady growth in mobile usage and time spent on FT.com.
FT education products such as FT Newslines which enables annotation and development of case studies by faculty and students, are now used by almost 300 education institutions, including two thirds of the world’s top 50 business schools. The FT Education API offers students and educators free access to FT content, bringing learning to life with real world, real-time case studies and context. New York Institute of Finance, which provides education and training for financial professionals, has moved its traditional classroom exam-prep courses to digital community-based courses for key industry qualifications.
Click here for Pearson’s half year results.