The Financial Times has been selected as the exclusive pan-European print title by Crédit Agricole S.A. for the launch of its first international advertising campaign.
The campaign, created by ASAP (Aubert Storch Associes Partneraires), which aims to demonstrate the group’s credentials in serving the real economy and its commitment to responsible growth. It will initially run in print editions of the FT from 24th November to 15th December and again from 1st February to 1st March. Two adverts a week will run in the newspaper during this period while the campaign will also run online on ft.com and other selected sites.
Rob Joliffe, FT’s Head of Display Advertising, Europe, said: “We pride ourselves on being the trusted guide through the economic turmoil, reaching a high concentration of business decision markers and policy influencers, and we are delighted that Crédit Agricole has selected the Financial Times in order to reach this audience. France is the Financial Times’ largest advertising market in the CEMEA region, which is bigger than the US and Asia combined.”
The campaign will be rolled out primarily in Europe but also in Asia (Hong Kong, Singapore and Tokyo) and the Middle East (Saudi Arabia and the Gulf States).
For further information, please contact:
Kristina Eriksson, Financial Times, +44 20 7873 4961 or firstname.lastname@example.org
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 412,854 (ABC figures October 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.2 million registered users.
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