London: Airbus has teamed up with the Financial Times to produce the publication’s first ever cover wrap campaign, congratulating British Airways on the delivery of its first A380 aircraft. The cover will be included on all print copies of the FT distributed by British Airways at London Heathrow Airport.
“Two impactful companies working together makes for an even bigger advertising punch,” said Airbus’ head of communications Veronique Creissels. “Our new campaign ‘Own The Sky’ underlines the strong business potential of the A380. When it comes to maximising revenues and efficiency at today’s busy airports, nothing matches the A380’s capacity for both”, she added.
Ben Hughes, the Financial Times’ global commercial director and deputy CEO, said: “This is a great example of a campaign that is highly targeted to the FT’s global audience, and is testament to the continued value of print advertising. It stresses the importance of cultivating close relationships with leading businesses like Airbus to ensure a bespoke and value added approach to each campaign.”
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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q1 2013). Mobile is an increasingly important channel for the FT, driving a third of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.