David Pemsel, CEO of Guardian Media Group, opened the conference by discussing the Guardian’s strategy and approach to ad blocking.
FT CEO John Ridding and Nikkei Chairman Tsuneo Kita took part in a fireside chat, moderated by James Harding, BBC’s Director of News and Current Affairs. Tsuneo Kita told the audience that the Japanese media group is not looking for an immediate return from the company’s £844m purchase of the Financial Times and will judge the success of the deal over the next 10 to 20 years
The Financial Times has further developed its FT² content marketing suite with a new form of Paid Post. The new format, launched with an advertising campaign for BP, allows clients to create high-quality, multimedia content designed to deliver strong audience engagement. The content is informed by the FT’s own audience consumption data, ensuring it is both topical and compelling.
The dynamic Paid Posts are distinguished by a new look and feel, which will work seamlessly across devices. The pages have been built to appear across the full width of the screen – a first for a Paid Post destination page – where animated graphs and videos complement new commissioned client-voiced articles. Paid Posts will continue to be clearly marked as paid content.