The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation in excess of 805,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic.
The Financial Times held its annual Digital Learning Week on October 10-14. The award-winning event covered a range of topics, from artificial intelligence to the future of advertising, with the aim to inspire and equip FT staff with innovative ideas and strategies they can use in their daily work.
Sessions took place in London, New York, Hong Kong, Manila, Beijing and Tokyo and were livestreamed for FT bureaux around the world. Leaders from inside and outside the company delivered more than 45 keynote talks, panels, demos and workshops on media and industry trends, including the commercialisation of virtual reality; machine learning and the media; engaging younger and ‘digitally native’ audiences, and leveraging brands across continents. The conversation can be found on Twitter at #FTDLW.
Today the Financial Times unveils a new website for its award-winning luxury magazine How To Spend It. Now fully responsive, howtospendit.com has been optimised for mobile and the changing needs of its discerning readership with an elegant new design and sophisticated content discovery.
Central to the new offering are search tools that cater to the website’s two primary user profiles: the reader who has a specific research agenda, and the one who wants a lean-back experience with a sense of serendipitous discovery. As well as subject sections, there are three new content categories: Unforgettable Experiences, Things to Love and Personal Recommendations, each curated by the website’s senior editors. The personal recommendations by highly respected names from the worlds of fashion, travel, architecture, interior design, fine dining and the arts are a standout feature. The design of the popular Gift Guide – which features more than 800 inspirational ideas – has also been enhanced.
Today marks the launch of the FT 125 Women’s Forum, which aims to help high-potential women at mid-career level progress into future leadership roles. The forum is an initiative from The 125, the FT’s corporate membership forum.
Spearheaded by FT business editor Sarah Gordon, The 125 Women’s Forum has been designed to engage participants in new thinking around a range of topics, including digital innovation and other forces shaping the corporate world, as well as leadership. Members will also enjoy access to networking opportunities with women at a similar stage in their career in a wide range of sectors. The FT 125 Women’s Forum is designed to be inclusive and will involve both women and men in the discussions.