The FT’s total circulation grew 10% year-on-year to nearly 720,000 across print and online. FT.com subscriptions grew 21% to almost 504,000, with digital now representing 70% of the FT’s total paying audience. Mobile is the fastest growing channel, driving almost half of total traffic.
Circulation gains were underpinned by a resilient advertising performance, with the FT taking market share globally. This year, the FT pioneered a new advertising currency based on “exposed time” and sold by cost per hour (CPH). Powered by technology partner Chartbeat, it is available to clients in addition to traditional impression metrics. How To Spend It, the FT’s luxury lifestyle magazine, marked its 20th anniversary in 2014 and attracted record advertising revenues, bucking the trend in a challenging climate.
The Financial Times today announces the appointment of Feng Wang (@ulywang) as editor-in-chief of FTChinese, effective in April. In this role, Feng Wang will oversee the newsroom and all editorial content on the Chinese language website.
FT Chinese celebrates its 10th anniversary this year, with readership growing 10% year on year to 2.3m registered users. The site provides unrivalled news and information to China’s top business executives and decision makers. It is an important part of the FT’s Asia offering, which also includes its China and ASEAN Confidentials, premium services providing exclusive insight and analysis into the economies of Southeast Asia and China.
The Financial Times has today added a daily curated economics newsletter to its subscriber offering. Martin Sandbu’s Free Lunch will provide a spirited take on the big economic questions of the day.
The email newsletter, written by economist Martin Sandbu, will land in FT subscribers’ inboxes by lunchtime in Europe each weekday, Monday – Friday. It will feature Martin’s daily analysis of a leading global economy policy topic, as well as other relevant reading from the FT and beyond.