The Financial Times is launching a new Chinese-language microsite as part of its ‘Women at the Top’ multi-platform initiative which includes extensive editorial coverage in the paper, on video and online, as well as a global conference in Shanghai in November. The ‘Women at the Top’ editorial series and conference is supported by Rolex.
The Chinese microsite will feature translated articles from the FT’s continuing ‘Women at the Top’ editorial series as well as original content and video interviews with some of China’s top female chief executives and leading business decision makers. The microsite can be seen at http://watt.ftchinese.com.
Investors Chronicle, the top UK investment title, announces today the launch of a marketing campaign to promote its new website, www.investorschronicle.co.uk, masthead and branding.
Working with agency onebite, the marketing campaign has been developed to celebrate the Investors Chronicle as ‘Modern Masters of Investing’ by using the publication’s unique investment performance statistics showcased in the style of modern art.
On September 17th the refreshed FT House & Home section will launch to mark its transformation since editor Jane Owen and deputy editor Laura Battle took over last year. Advertising revenue for House & Home increased by 28% in the first half of 2011, reflecting the success of the section and the demand for high quality journalism with focus on property, architecture, interiors and gardens.
Shortlist Announced for The Financial Times And Goldman Sachs Business Book Of The Year Award 2011
Thursday 15th September 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: