The Financial Times has today launched a strategic marketing campaign in print and online, as well as selected retailers, to drive awareness of its UK Budget coverage.
The new execution, called ‘Spring. A time for Growth?’ is the latest advert in the award-winning ‘We live in Financial Times’ campaign. Designed to promote the FT’s upcoming coverage of next week’s Budget; announced on the 23rd March. The campaign plays on the widely anticipated view that the Budget will include policies to kick-start growth in the UK, and drives readers to a dedicated microsite: http://www.ft.com/indepth/budget-2011.
The campaign, created by DDB London, will run across the UK until 23rd March and will include posters, point of sale for retailers, and adverts in the FT and on FT.com.
Caroline Halliwell, Director of Brand and B2B Marketing, Financial Times, comments:
“Our new creative helps promote the FT’s unrivalled coverage of the Budget. We want the FT to be the first point of call for all the news, comment and analysis our readers need.”