The Financial Times today announces the launch of schemeXpert.com, a premium, subscription-based pensions platform for trustees and scheme managers in the UK who require direct access to essential information from the world’s most trusted sources.
The schemeXpert.com editorial content will be produced by a dedicated in-house editorial team and includes insight from leading consultants, lawyers, investment houses and research bodies, as well as aggregated news and analysis from the FT and its pension titles.
The Financial Times has today launched a major corporate campaign with the strapline “Some tools aren’t a luxury”. It is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without.
The three designs include a paratrooper in freefall, empty-handed Arctic explorers and an unarmed police squad – the insight being that although an FT corporate subscription is a cost to your business, the benefits you get in return are invaluable.