The Financial Times last night won an Apple Design Award for its iPad app. One of only five winners, the FT app was the only news app to be included at the ceremony held at the Apple Worldwide Developers Conference in San Francisco. The Apple Design Awards recognise iPhone and iPad OS applications that demonstrate technical excellence, innovation, technology adoption, and quality.
The FT iPad app has already proved hugely successful with 150,000 downloads in the first three weeks of launch. The iPad app has also had a positive impact on the bottom line, with twenty per cent of all FT.com subscriptions coming through the app in the first weeks of availability.
The Financial Times today launches a £2m global brand campaign to promote howtospendit.com, the luxury lifestyle website of the award-winning How To Spend It title. The move is part of the FT’s strategy to increase its leadership in the luxury sector.
Backed by the most significant investment in a supplement yet, the FT’s ambitious multi-platform campaign, developed by DDB, will feature in print, TV, online and at prestigious summer events.
The Financial Times has today appointed Mark Kleinman as a columnist for FT Weekend. Kleinman, who is the City editor of Sky News, will write a weekly column covering corporate news as well as analysis on the week’s top business stories. His first column will appear on June 19.
Lionel Barber, editor of the Financial Times, said: “I am delighted that Mark is joining FT Weekend. He is an award-winning, extremely well-regarded business journalist with a track record of breaking stories. He will be a valued asset to the team and help boost our weekend corporate news offering to readers.”
LONDON: The Financial Times and IFC, a member of the World Bank Group, today announced the winners of the 2010 FT Sustainable Banking Awards, with Co-Operative Financial Services of the UK named as Sustainable Bank of the Year and Itau Unibanco of Brazil taking the overall Emerging Markets prize.
Now in their fifth year, the awards recognise banks and other financial institutions that have shown leadership and innovation in integrating social, environmental and corporate governance considerations into their operations.