The Financial Times has been selected as the exclusive pan-European print title by Crédit Agricole S.A. for the launch of its first international advertising campaign.
The campaign, created by ASAP (Aubert Storch Associes Partneraires), which aims to demonstrate the group’s credentials in serving the real economy and its commitment to responsible growth. It will initially run in print editions of the FT from 24th November to 15th December and again from 1st February to 1st March. Two adverts a week will run in the newspaper during this period while the campaign will also run online on ft.com and other selected sites.
Building on its position as the trusted source of financial news and analysis, the Financial Times today launches the definitive guide to commodities. In its most ambitious cross-platform editorial series yet, special reports will feature in the FT and FTfm, supplemented by editorial on FT.com, The Banker and FT Mandate.
Reflecting the fact that investors are starting to look at their investment options following months of turmoil, the series is supported by an impressive heavyweight roster of financial institutions, including Bank of America / Merrill Lynch, Deutsche Bank, Société Generale, BNP Paribas, Lyxor and Credit Suisse.
Financial Times Recruitment Solutions has relaunched the site www.non-execs.com as the Financial Times Non-Executive Directors’ Club, in association with Grant Thornton.
As the role of the board is under more scrutiny than ever before and the value of good non-executives has never been more sharply realised, the Financial Times provides the only UK premier service for non-executives, bringing together leading recruitment companies, major executive institutions and industry thought-leaders.
The Financial Times has selected Room to Read, an organisation that helps millions of children gain access to education in developing countries, as its partner for its 2009-2010 seasonal appeal to readers.
The seasonal appeal, taking place from November to mid-January 2010, has raised over £2.3m in the past three years for organisations including Camfed and WaterAid. Chosen in a vote by 1600 Financial Times staff around the world, Room to Read aims to provide over 11,000 communities access to their first library by the end of 2010 and has a long-term goal of reaching 10 million children in the developing world by 2020.