Advertising and Branded Content

Our advertising and branded content teams work strategically with partners and brands to deliver high-impact, value-driven campaigns, creative content solutions and market-leading data and insights to the FT’s educated and influential readership base.

WHAT MAKES UP ADVERTISING AND BRANDED CONTENT AT THE FT?

The Advertising and Branded Content department of the FT is made up of over 250 employees globally and consists of our advertising sales, insights and advertising operations teams as well as our own inhouse specialist content production agency Alpha Grid.  

JOIN US AND YOU’LL:

  • Have the ability to work and form partnerships with some of the world's largest and most well respected brands. These companies turn to the FT as a trusted advertising source with unparalleled access to our diverse executive audiences.
  • Be part of a team that has impact. Advertising can shape public opinion, consumer behaviour, and brand perceptions. By working with leading brands to help them tell their stories in the FT, you have the opportunity to influence and persuade people through the FT’s powerful audiences.
  • Get to work in a fast-paced and ever-changing industry. If you thrive in an environment where no two days are the same and enjoy working on diverse projects, then this might be the specialism for you. The FT and the industry in general is constantly evolving to keep up with new technologies and consumer trends, ensuring that you'll always be at the forefront of innovation.
  • Have the opportunity for personal and professional growth. As technology advances and consumer behaviour evolves, staying up-to-date with the latest trends and techniques becomes crucial, so you will constantly be learning and challenged in your role. 

OUR PEOPLE

Our advertising and branded content teams are made up of people with a passion for creativity, communication, strategic thinking, and storytelling.  We look for individuals with strong collaboration skills, as working in these teams involves collaborating with various stakeholders, building strong client relationships, as well liaising with creatives and designers. The ability to work well in a team, listen to others' ideas, and contribute constructively is vital. If this sounds like you, then check out our latest opportunities today.