At the Financial Times, we’re proud to be home to a wide range of businesses that bring insightful journalism, data, and expertise to our readers and clients. One of these businesses is FT Longitude, a specialist thought leadership agency that helps organisations tell compelling stories and shape conversations in their industries.
What does FT Longitude do?
FT Longitude works with businesses around the world to create high-quality, research-led content that resonates with senior decision-makers. Whether it’s an in-depth report, a thought-provoking article, or a visually engaging campaign, the team at Longitude helps brands cut through the noise with ideas that matter.
The process begins with strategy and research - diving deep into industry trends, analysing data on trending topics, competitors and audience needs to help uncover fresh perspectives. From there, the team crafts narratives that connect with audiences, whether through written content, visual storytelling, or digital experiences. And once the campaign is live, FT Longitude helps its clients to measure what matters and benchmark success.
“We go deeper to understand our clients' brand positioning and objectives, define their audience and identify what matters most to them better than anyone else. With this insight, we craft a blueprint that brings campaigns to life through intelligent messaging and creative application. ”
Sean Kearns, Director of Strategy and Innovation
The people behind FT Longitude
Longitude is made up of a diverse group of specialists, including strategists, researchers, editors, designers, client services, marketers and sales people. Together, they bring a mix of creativity and analytical thinking to help clients develop a clear and distinctive voice in their industry.
Some of the core teams at FT Longitude include:
- Strategy & research – Exploring market trends, conducting interviews, and analysing data to create insight-led content.
- Editorial – Writing and refining narratives that bring complex ideas to life and shed new light on well-trodden topics in a compelling way that resonates with their audience.
- Design & digital – Enhancing content with striking visuals and interactive formats to maximise engagement.
- Delivery: Excellence in understanding client needs, fostering seamless collaboration across our teams, embedding solid, efficient processes, and applying expert agility to adapt and deliver outstanding, consistent results for our clients.
"We believe the best ideas aren't kept secret. The best ideas start conversations. They change perspectives. They help leaders to make decisions.
We work with many of the world's best known B2B brands to turn their insights and expertise into campaigns that cut through – with smart research, strong narratives, and creativity that makes people take notice. We're here to help businesses lead the conversations that matter most to their audiences."
Emily Taylor Gregory, Marketing Director
What roles come up at FT Longitude?
As FT Longitude continues to grow, a variety of roles become available across its different teams. Whether you’re an experienced journalist, a data-driven researcher, or a creative storyteller, in FT Longitude there’s a place for people who are passionate about crafting content that informs, inspires, and influences senior decision makers.
"Great delivery happens when we turn client insight into action, connect the brilliance of our strategy, editorial, design, and AV teams, and back it all with agile thinking and rock-solid processes — that's how we deliver real impact and value to our clients. We also have a dynamic and open culture. If you like the sound of that, then we're the place to help you build your career"
Andres Semas, Delivery Director
If you’re curious about the work we do and want to be part of a dynamic and collaborative team, keep an eye out for opportunities to join FT Longitude.