The Financial Times has redesigned its YouTube page by simplifying content discovery for viewers through a clean, highly-visual, immersive experience, demonstrating the full-breadth of Financial Times video content.
New features include a central video carousel that showcases three main videos and six playlists highlighting core FT topics such as world news, markets, tech, business and finance, and life and arts.
Comprised of a number of dedicated producers, the FT’s video team aims to give voice to the individuals behind the big global stories in business, politics and finance, as well as culture and lifestyle, through high-level analysis and reportage tailored to the FT’s global audience.
The FT’s global head of video, Veronica Kan-Dapaah, said: “The Financial Times publishes high quality video journalism everyday, and the discoverable and shareable nature of YouTube makes it an ideal second home for FT video content.”
Financial Times videos are free to view on YouTube, on FT.com and through our award-winning apps.
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q1 2013). Mobile is an increasingly important channel for the FT, driving a third of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.