Seasonal Appeal

The Financial Times runs an annual Seasonal Appeal for a chosen charity, covering their work in the FT throughout December to raise money and increase awareness. Our appeals focus on emerging and innovative charities for whom the funds raised will make a significant difference.

The FT’s 2013/14 appeal in aid of World Child Cancer, which helps treat sick children in some of the poorest countries, raised £1.6m. Since 2006, we have raised a total of £14m for our charity partners.

The deadline for applications for this year’s appeal is 30th April 2014. Entry information is below.


Read some of our previous Seasonal Appeal articles.

How to apply

There is no formal application form. We simply require:

  • an explanation in 140 characters or less why the FT should choose your charity as its appeal partner
  • the key message you’d like to communicate to FT readers, summarised in 50 characters or less
  • a letter explaining how your charity meets the application criteria below
  • any supporting material you feel is necessary

Applications can be addressed to the FT Seasonal Appeal Committee and emailed to seasonalappeal@ft.com

Application process

  • 30th April: deadline for charity applications.
  • 31st May: we select a short list of charities to be interviewed and put forward for staff vote
  • 30th June: we announce the appeal charity.

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Application criteria

Charities that apply must:

  • possess a philosophy that fits the FT brand: innovative, leaders in their field, global, trustworthy and honest in their approach
  • be able to generate a large body of compelling news stories and features
  • be able to cope with – and benefit from – the huge amount of publicity the FT campaign will generate
  • have strong governance and accountability structures
  • be able to leverage the FT’s fundraising; for example, through pledges to match our donations
    operate internationally
  • be registered with charitable status in both the UK and the US.

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Contact details

If you have any questions or need further information, please contact Harriet Constable at:

  • Financial Times, One Southwark Bridge, London SE1 9HL
  • +44 (0) 20 7873 4241
  • seasonalappeal@ft.com

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Previous appeals

World Child Cancer
The FT’s 2013/14 appeal in aid of World Child Cancer, the London-based charity that helps treat sick children in some of the poorest countries, raised £1.4m.

Global Fund for Children
The FT’s 2012/13 appeal in aid of The Global Fund for Children, which works to transform the lives of the world’s most vulnerable children, raised $4.89m.

Sightsavers
The 2011/2012 appeal raised a record-breaking £3.34 million for international development charity Sightsavers, making it the most successful appeal since the initiative began in 2005. The funds raised will support Sightsavers in delivering its vision of a world where no one is blind from avoidable causes and where visually impaired people participate equally in society. Direct reader donations raised £2.5m with match funding. A photography auction at London’s Getty Images Gallery and an online auction of dinners with FT writers raised £165,408. In addition, the charitable global workforce of Standard Chartered donated their last hour’s pay for 2011, bringing in a further £406,599 towards Sightsavers work.

Action Against Hunger
The 2010/11 appeal in support of Action Against Hunger raised $1.6 million. The charity works to save the lives of millions of malnourished children in over 40 of the world’s poorest countries. Read the FT’s coverage of the charity’s work.

Room to Read

For our 2009/10 appeal, we raised £2,689,833 ($4.3 million) for Room to Read, which supports child literacy in the developing world.

WaterAid
Our 2008/9 appeal was based for the first time on a vote by FT employees. We raised £167,000 for WaterAid, which focuses on water, sanitation and hygiene education.

Camfed International
The 2005/6 and 2007/8 appeals were both for Camfed International, raising £529,404 in the first year and £1,638,963 in the second. Camfed International supports the education of poor girls in Africa.

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