Seasonal Appeal

The Financial Times runs an annual seasonal appeal for a selected charity. Chosen by our staff, the winning charity and its cause(s) are covered by our journalists throughout the holiday season, both in print and online.

The FT’s 2015/16 seasonal appeal partner is Stop the Traffik, a global charity working to prevent human trafficking and disrupt its supply chains around the world. Since the appeal began in 2006, we have raised over £16m for our charity partners. Read some of our previous Seasonal Appeal articles.

Applications for the 2016/17 appeal open on February 1, 2016 and close on March 31, 2016. We strongly encourage innovative charities working to solve social and environmental issues to apply. Entry information is below.

Seasonal appeal criteria

To be considered, charities should:

  • possess a philosophy that fits the FT brand: innovative, leaders in their field, global, trustworthy and honest in their approach
  • be registered with charitable status in the UK and US and operate globally
  • be able to generate a large body of compelling news stories and features that have relevance to an FT audience
  • be able to cope with – and benefit from – the amount of publicity the FT campaign will generate
  • prove that they have strong governance, financial and accountability structures

How to apply

If your charity meets the criteria above, please answer the following questions in a Word document (no more than two A4 sides):

  • What issue(s) does your charity focus on and how is your work innovative?
  • How do you intend to use any funds that are raised?
  • What key message would you like to communicate to FT readers?
  • Can business play a role in your charity’s mission? If so, how?

Please include your contact details, charity registration number, along with references or supporting evidence, in your letter. Email your completed application to seasonalappeal@ft.com.

Application process

  • Feb 1: applications open for 2016/17 seasonal appeal
  • March 31: applications close
  • April 30-May 15: interviews with short list of charities
  • May 31: staff vote
  • June 30: charity partner is announced

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Contact details

If you have any questions or need further information, please contact Megan Dold or Georgia Mason at:

  • Financial Times, One Southwark Bridge, London SE1 9HL
  • +44 (0) 20 7873 4241
  • seasonalappeal@ft.com

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Previous appeals

International Rescue Committee
The FT’s 2014/15 appeal in aid of the International Rescue Committee (IRC), a global charity that saves and rebuilds lives in the wake of conflict and disaster, raised over £2m.

World Child Cancer
The FT’s 2013/14 appeal in aid of World Child Cancer, the London-based charity that helps treat sick children in some of the poorest countries, raised £3m.

Global Fund for Children
The FT’s 2012/13 appeal in aid of The Global Fund for Children, which works to transform the lives of the world’s most vulnerable children, raised $4.89m.

Sightsavers
The 2011/2012 appeal raised £3.34 million for international development charity Sightsavers. The funds raised will support Sightsavers in delivering its vision of a world where no one is blind from avoidable causes and where visually impaired people participate equally in society. Direct reader donations raised £2.5m with match funding. A photography auction at London’s Getty Images Gallery and an online auction of dinners with FT writers raised £165,408. In addition, the charitable global workforce of Standard Chartered donated their last hour’s pay for 2011, bringing in a further £406,599 towards Sightsavers work.

Action Against Hunger
The 2010/11 appeal in support of Action Against Hunger raised $1.6 million. The charity works to save the lives of millions of malnourished children in over 40 of the world’s poorest countries. Read the FT’s coverage of the charity’s work.

Room to Read
Our 2009/10 appeal, we raised £2,689,833 ($4.3 million) for Room to Read, which supports child literacy in the developing world.

WaterAid
Our 2008/9 appeal was based for the first time on a vote by FT employees. We raised £167,000 for WaterAid, which focuses on water, sanitation and hygiene education.

Camfed International
The 2005/6 and 2007/8 appeals were both for Camfed International, raising £529,404 in the first year and £1,638,963 in the second. Camfed International supports the education of poor girls in Africa.