Seasonal Appeal

The Financial Times runs an annual seasonal appeal for a selected charity. Chosen by our staff, the winning charity and its work is covered by our journalists throughout the holiday season, both in print and online.

The FT’s 2016/17 seasonal appeal partner is Medecins Sans Frontieres (MSF)/Doctors Without Borders, an independent international medical humanitarian organisation that delivers emergency aid in more than 60 countries. Since the appeal began in 2006, we have raised over £16.5m for our charity partners.

Applications for the 2017/18 appeal will open on February 1, 2017 and close on March 31, 2017. Entry information is below.

Seasonal appeal criteria

To be considered, charities should:

  • possess a philosophy that fits the FT brand: innovative, leaders in their field, global, trustworthy and honest in their approach
  • be registered with charitable status in the UK and US and operate globally
  • be able to generate a large body of compelling news stories and features that have relevance to an FT audience
  • be able to cope with – and benefit from – the amount of publicity the FT campaign will generate
  • prove that they have strong governance, financial and accountability structures

How to apply

If your charity meets the criteria above, please answer the following questions in a Word document (no more than two A4 sides):

  • What issue(s) does your charity focus on and how is your work innovative?
  • How do you intend to use any funds that are raised?
  • What key message would you like to communicate to FT readers?
  • Can business play a role in your charity’s mission? If so, how?

Please include your contact details, charity registration number, along with references or supporting evidence, in your letter. Email your completed application to

Application process for 2017/18 appeal

  • Feb 1: applications open for 2017/18 seasonal appeal
  • March 31: applications close
  • April 30-May 15: interviews with short list of charities
  • May 31: staff vote
  • Mid June: new charity partner is announced

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Contact details

If you have any questions, please contact us at


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Previous appeals

International Rescue Committee
The FT’s 2014/15 appeal in aid of the International Rescue Committee (IRC), a global charity that saves and rebuilds lives in the wake of conflict and disaster, raised over £2m.

World Child Cancer
The FT’s 2013/14 appeal in aid of World Child Cancer, the London-based charity that helps treat sick children in some of the poorest countries, raised £3m.

Global Fund for Children
The FT’s 2012/13 appeal in aid of The Global Fund for Children, which works to transform the lives of the world’s most vulnerable children, raised $4.89m.

The 2011/2012 appeal raised £3.34 million for international development charity Sightsavers. The funds raised will support Sightsavers in delivering its vision of a world where no one is blind from avoidable causes and where visually impaired people participate equally in society. Direct reader donations raised £2.5m with match funding. A photography auction at London’s Getty Images Gallery and an online auction of dinners with FT writers raised £165,408. In addition, the charitable global workforce of Standard Chartered donated their last hour’s pay for 2011, bringing in a further £406,599 towards Sightsavers work.

Action Against Hunger
The 2010/11 appeal in support of Action Against Hunger raised $1.6 million. The charity works to save the lives of millions of malnourished children in over 40 of the world’s poorest countries. Read the FT’s coverage of the charity’s work.

Room to Read
The 2009/10 appeal raised £2,689,833 ($4.3 million) for Room to Read, which supports child literacy in the developing world.

Our 2008/9 appeal was based for the first time on a vote by FT employees. We raised £167,000 for WaterAid, which focuses on water, sanitation and hygiene education.

Camfed International
The 2005/6 and 2007/8 appeals were both for Camfed International, raising £529,404 in the first year and £1,638,963 in the second. Camfed International supports the education of poor girls in Africa.



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