Seasonal Appeal

The Financial Times runs an annual seasonal appeal for a selected charity. Chosen by our staff, the winning charity and its work is covered by our journalists throughout the holiday season, both in print and online.

The FT’s 2016/17 seasonal appeal partner is Medecins Sans Frontieres (MSF)/Doctors Without Borders, an independent international medical humanitarian organisation that delivers emergency aid in more than 60 countries. Since the appeal began in 2006, we have raised over £16.5m for our charity partners.

Applications for the 2017/18 appeal will open on February 1, 2017 and close on March 31, 2017. Entry information is below.

Seasonal appeal criteria

To be considered, charities should:

  • possess a philosophy that fits the FT brand: innovative, leaders in their field, global, trustworthy and honest in their approach
  • be registered with charitable status in the UK and ideally operate globally
  • be able to generate a large body of compelling news stories and features that have relevance to an FT audience
  • be able to cope with – and benefit from – the amount of publicity the FT campaign will generate
  • prove that they have strong governance, financial and accountability structures

How to apply

If your charity meets the criteria above, please answer the following questions in a Word document (no more than two A4 sides):

  • What issue(s) does your charity focus on and how is your work innovative?
  • How do you intend to use any funds that are raised?
  • What key message would you like to communicate to FT readers?
  • Can business play a role in your charity’s mission? If so, how?

Please include your contact details, charity registration number, along with optional references or supporting evidence, in your application. Email your completed application to

Application process for 2017/18 appeal

  • Feb 1: applications open for 2017/18 seasonal appeal
  • March 31: applications close
  • April 30-May 15: interviews with short list of charities
  • May 31: staff vote
  • Mid June: new charity partner is announced

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Contact details

If you have any questions, please contact us at


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Previous appeal partners included:

  • Medecins Sans Frontieres (MSF)/Doctors Without Borders
  • Stop the Traffik
  • International Rescue Committee
  • World Child Cancer
  • Global Fund for Children
  • Sightsavers
  • Action Against Hunger
  • Room to Read
  • WaterAid
  • Camfed International


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