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The Financial Times (FT) needs to ensure that environmental impacts are managed throughout the supply chain, from paper production through to printing.
Our pink newsprint is an important part of our brand and heritage, and we work hard to source recycled paper.
In 2006, we began to trial different sources of 100 per cent recycled pink newsprint. We continue to use recycled paper where possible at the FT.
As the producer of the world’s leading business newspapers, we believe that the printed newspaper will be around for a long time.
At the same time, we are seeing growing demand in alternative digital channels, so we are working hard to provide and promote our content in a range of formats.
In 2000, around two thirds of the FT business was print focused. Today, two thirds of our circulation is digital rather than print-based. Digital subscribers access content online increasingly through their mobile devices.
This shift in the way readers access our content is also changing our environmental footprint. We are committed to mapping our digital environmental footprint.
Digital printing enables us to service locations that were previously impossible to reach at the start of the working day. The FT now has digital print operations in Cyprus, Malta and Greece, and the launch of our Athens site reflects our continued belief in a future for printed products alongside digital offerings. This means that we no longer fly newspapers to Malta, which has reduced our carbon footprint.
Other ways in which the world of print is being improved by using digital technology include:
Subscriptions for digital content, delivered via desktops or mobile devices such as the iPad, must become a fundamental part of any successful modern news organisation.
E-distribution is fast and effective, more environmentally friendly and frees us up to focus on the quality journalism that will always remain our priority.
In 2013, the tonnage of paper we used was 26,206 metric tonnes (down nearly 50% from 50,509 tonnes in 2008). This was due to a number of factors, including efficiency savings created by: