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December 1, 2016: The Financial Times took home the top prize at the first Digiday Awards Europe, as well as the award for Best Publishing Innovation in Advertising.
Best Publishing Innovation in Advertising was awarded to the FT for its “Paywall Pause” campaign. Created in conjunction with agency Essence, the campaign lifted FT’s paywall for 24 hours to celebrate the 20th anniversary of FT.com, resulting in a 75% growth in subscriptions.
The Publisher of the Year is awarded by public vote and is awarded to the publisher that best displays original thinking, creativity and overall excellence in its approach to publishing and media across all editorial efforts.
Earlier this year, the FT took home Best Use of Technology by a Publisher at the Digiday Publishing Awards in the US, for its homegrown Cost Per Hour (CPH) advertising metric.
Find more details and the full list of winners here.
About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 840,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic.