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August 25 2016: The Financial Times is today unveiling a new, high-end fashion offering, The Art of Fashion. The standalone supplement, published with FT Weekend, focuses on the influences behind emerging fashion trends with thoughtful commentary, astute insights and striking designs.
Articles will feature revealing interviews with the most celebrated designers around the world, examining fashion designs as works of art and chronicling their evolution – from conception to catwalk. Printed on high quality, matte white 80 gsm stock, the vertical layout will showcase avant-garde catwalk trends.
Jo Ellison, FT’s fashion editor, commented: “The Art of Fashion goes beyond fashion journalism. We’ll be taking our readers to Milan, London and Paris to uncover what motivates the world’s leading designers. We’ll tell the untold stories, unmasking the designers’ muses and exploring how the fashion world can be both a highly lucrative industry and an expression of art and identity.”
The Art of Fashion will be published bi-annually, from August 2016, ahead of the major fashion shows. It will provide a dedicated platform for the FT’s ever growing high-end fashion advertising business.
Chris Nardi, FT’s global luxury advertising director, added: “Our research shows that an often hard to reach FT audience actively chooses print during their leisure time at the weekend. The Art of Fashion offers unique content while retaining the FT’s style and intelligence — creating an opportunity for fashion brands to reach our elite global audience in a high-quality environment.”
Advertisers supporting The Art of Fashion at launch include Dior, Fendi, Celine, Bulgari and Chloe.
The first supplement will carry interviews from designer JW Anderson, discussing how ceramics have informed his sculptural design; Nicolas Ghesquière, creative director of the house of Louis Vuitton, revealing the architects who have inspired his clothes; and Giorgio Armani, reflecting on the artworks that have inspired his 45-year career in fashion.
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About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation in excess of 800,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic.