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6 May 2015: The Financial Times took home two prizes at the 2015 British Media Awards tonight.
The FT was named Media Brand of the Year, awarded to “the bravest and most daring, as well as the most strategically sound and forward-looking brand in the industry”. The award recognized the FT’s successful subscription model; innovation in advertising viewability standards; its web app; newspaper refresh; data analytics efforts and the success of fastFT.
The Financial Times also won silver in the Best Commercial Use of Data category for pioneering the time-based advertising sales metric, Cost per Hour. Time-based advertising was also recognized last week at the Drum Digital Trading Awards, awarded the prize for Most Innovative Publisher.
How to Spend It, the Financial Times’ luxury lifestyle magazine, was shortlisted for Print Product of the Year and Jon Slade, Managing Director of B2C, was shortlisted for Pioneer of the Year for driving positive change and growth in the UK media industry.
Additionally, Rubicon Project, the technology platform behind the Pangaea Alliance, of which FT is a part, took home the gold award for Ad Tech Provider of the Year.
Marjorie Scardino, former Pearson CEO, was recognised for her outstanding contribution to British media.
The British Media Awards highlight the best in business across the entire media industry, with the aim of celebrating innovation and excellence. You can see the full list of winners here.