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28 January 2015: According to the latest Business Elite Europe Survey (BE Europe), the Financial Times reaches more European business decision makers than any other international business news brand in the study. The FT also has the largest total brand reach*.
BE Europe, the longest running international media survey, found the FT’s total multiplatform offering, available on desktop, mobile, tablet, print, and smartwatch, reaches a quarter of all BE respondents. The study also found media consumption remains high among the business elite across web, mobile and print, and newspapers remain the most trusted source of business news.
Other findings include:
FT’s audience is unique and unduplicated: 80% do not read another international daily.
The FT newspaper is seen as the most important business read.
Notes to editors:
The BE Europe survey has been conducted annually since 1973. The 2014 the survey included responses from 7,000 of the most senior business people across 17 European countries.
*Total Brand reach includes print, FT.com, and smartphone and tablet apps.
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of over 700,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic and 20 per cent of digital subscriptions. FT education products now serve two thirds of the world’s top 50 business schools.
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