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The 45th annual World Economic Forum in Davos saw global political and business leaders come together to discuss the theme entitled ‘The New Global Context’ and the effects of political, economical and social uncertainty on future policy making.
The FT introduced this year’s World Economic Forum in a special report, titled The World in 2015 and continued multimedia coverage throughout the meeting with live blogging, video, Instagram, in-depth analysis and comment.
FirstFT, the FT’s daily email briefing, included a special “Off piste at Davos” section highlighting important news and upcoming events. The email’s full content was distributed and posted by the World Economic Forum on its blog and social media networks, boosting reach to an influential audience. The FT also used Blippar, a free augmented reality and image-recognition app allowing users to scan a marker anywhere they encounter it to launch content on their phone. This provided a new way for readers to access Davos coverage. Also published was an animated video featuring chief economics commentator Martin Wolf.
FT editor Lionel Barber joined CNBC Squawk Box live from Davos to discuss the ECB’s decision on quantitative easing. Watch here.
Martin Wolf was part of a panel discussion for NDTV wearing his trademark winter hat, alongside Arundhati Bhattacharya, chairman of SBI; Kevin Sneader, chairman of McKinsey Asia; and Manish Kejriwal, managing partner of Kedaara Capital Advisors LLP. Watch it here. Martin was also interviewed by Nieuwsuur Dutch TV, CNN International’s flagship international relations show Fareed Zakaria GPS and China Business News.
FT’s US managing editor Gillian Tett featured on BBC Newsnight this week (watch here), CNN International Quest Means Business and Sky News Ian King.
Gideon Rachman joined BBC R4 Today to discuss whether “the 1%” as a term is useful. Listen here.
For the sixth year running, the FT CNBC Nightcap took place at the Steigenberger Grandhotel Belvédère. The event gathered 400 of the world’s most influential business leaders, government officials and economists. Hosted by FT CEO John Ridding and CNBC President Mark Hoffman, guests included JP Morgan CEO James Dimon; CNN’s Poppy Harlow; Lynda Gratton, London Business School; Felix Salmon, Fusion; INSEAD Professor Herminia Ibarra; Morgan Stanley CEO James Gorman; Mary Callahan Erdoes, JP Morgan; Citigroup CEO Michael Corbat; Atlas Mara Co-Founders Ashish J Thakkar and Bob Diamond; Save the Children CEO Jasmine Whitbread. Guests experienced cocktail theatre by international award winning mixologist Tom Walker.
Click here for photos from the FT CNBC Nightcap.
The FT partnered with Edelman for the annual Trust Barometer event where Gillian Tett moderated a panel discussing the state of trust across government, media and financial institutions. Panellists were Dr. Paul Achleitner, chairman of the supervisory board, Deutsche Bank AG; Fadi Chehadé, president and CEO, Internet Corporation for Assigned Names and Numbers (ICANN); Diane Francis, editor-at-large, National Post, Marco Lambertini, director general, WWF International; and Datuk Seri Mustapa Bin Mohamed, Minister of International Trade and Industry, Malaysia.
The FT also hosted the FT/Wipro Executive Dinner, The Beginning of the End of Business as We Know It?, chaired by Andrew Hill, FT’s associate editor and management editor The Future of the Art World: Culture and Commerce in the 21st Century chaired by arts writer Peter Aspden;and the FT Davos Forum on Global Food Security, chaired by Gillian Tett.
Panellists at these events included, T K Kurien, CEO and member of the board at Wipro Ltd; Martin Senn, chief executive officer, Zurich Insurance Group; Marc Spiegler, director, Art Basel; Martin Roth , director, Victoria and Albert Museum; Mike Mack, CEO, Syngenta; and Liam Condon, CEO, Bayer CropScience.
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