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11 June 2014: The Financial Times has been named the top international media brand in the 19th annual Ipsos EMS Select survey. The FT is the largest daily international newspaper on the survey, while FT.com reaches more affluent Europeans than any other international print media brand.
Ben Hughes, global commercial director and deputy CEO, said: “The FT reaches 1.6m* of Europe’s top earners every month through print, website, mobile and tablets – more than any daily international newspaper. With a record high circulation and a growing number of digital subscribers, our readers continue to come to the FT for authoritative, independent global news, comment and analysis.”
The EMS survey is conducted by Ipsos and covers 17 European countries and 44.2m adults. EMS Select studies the highest-earning 8m people (3%) of the total EMS audience. The survey includes more than 200 national print titles and 20 international titles, almost 40 websites and 100 TV channels.
* Average Issue Readership combined with the digital monthly reach
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 665,000 (Deloitte assured, Q1, 2014). Mobile is an increasingly important channel for the FT, driving 60 per cent of subscriber consumption, 45 per cent of total traffic and 20 per cent of new digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.