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27 November 2013: The Financial Times has teamed up with Dom Reilly to launch Dom Reilly for Financial Times – a new range of luxury travel accessories. The collection has been developed for busy executives who spend their day navigating through a stream of business meetings, journeys and gadgets. The exclusive series includes a weekend bag, a laptop case, an iPad case and a travel wallet.
A print campaign has been created by advertising agency adam&eveDDB to launch the new collection. The photography sees the new collection suspended among genuine F1 car parts to bring to life the rich heritage of the brand.
Catherine Jacklin, director of brand & B2B marketing at the FT said, “Dom Reilly’s collection for the Financial Times has the perfect balance of style and utility. A combination of ergonomic design and Formula One production standards will ensure we can offer the best quality products to our global business audience.”
The signature range is available online at Dom Reilly.
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of almost 629,000 (Deloitte assured, Q3 2013). Mobile is an increasingly important channel for the FT, driving more than 40% of total traffic and a quarter of digital subscriptions. FT education products now serve 32 of the world’s top 50 business schools.
About Dom Reilly Ltd.:
Dominic Reilly spent many years travelling the world as Head of Marketing for the Williams F1 Team. This led to a keen appreciation of what makes for excellence in luggage and travel accessories. In 2012 Dominic left Williams F1 to establish his own unique range of luxury travel accessories. Each of the Dom Reilly collections features a unique combination of traditional craftsmanship and a Formula One approach to design and manufacture. In addition, Dom Reilly uses some of the most innovative materials to create extra durability without losing any aesthetic appeal. For more information see www.domreilly.com , contact firstname.lastname@example.org or call 0844 257 9707.