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New app integrates FT headlines into Salesforce
6 November 2013: The Financial Times is today launching the FT News Feed App on the Salesforce AppExchange, which allows more than 100,000 Salesforce customers to see FT headlines relevant to their clients, client’s competitors and market sectors.
The FT is the first news provider to create a news feed app for Salesforce. The app is free to download from the Salesforce AppExchange and can be used on any desktop or mobile device running the site. It is fully integrated into Salesforce, meaning users will automatically see topical headlines and can click through to FT.com for the full story.
Caspar de Bono, managing director B2B, said: “Many of our corporate customers already use the FT as a way to improve their sales and account management performance, using FT content as a catalyst for conversations with prospects and customers. Successful sales organisations show the best way to secure business is to demonstrate a deep understanding of a customer’s business and sector, insight Salesforce customers can now receive easily and instantly through the FT News Feed App. By integrating key industry news into their workflow they can stay informed of the changes affecting their customers, ultimately supporting more effective sales and sustainable business relationships.”
“Companies are looking to transform the way they connect with customers to thrive in the social and mobile era,” said Leyla Seka, vice president AppExchange and Partners Operations, salesforce.com. “By leveraging the Salesforce platform, the FT is providing customers with the social and mobile cloud technologies needed to stay informed of the issues that matter, and accelerate business success.”
The FT News Feed App for Salesforce is the latest in the FT’s suite of award winning mobile apps, which bring FT content to our readers through whichever device or platform they choose. FT content can also be accessed through the flagship FT web app for iPad and iPhone, Android app or Windows 8 app.
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About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 629,000 (Deloitte assured, Q3 2013). Mobile is an increasingly important channel for the FT, driving a third of FT.com traffic and 24% of digital subscriptions. FT education products now serve 32 of the world’s top 50 business schools.