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LONDON: 27 June 2013: The Financial Times announces today the appointment of Darcy Keller as global communications director, responsible for all external and internal communications across FT Group, effective August 1.
Reporting to FT Group CEO John Ridding, Keller also joins the FT Executive Board, which oversees the companyâ€™s global strategy and performance. She will relocate from New York to London to lead a global communications team based in London, New York and Hong Kong.
Keller brings extensive media and communications experience to the role and has held a number of senior positions at the FT since joining in 2007, including deputy director of global communications, head of the global press office and head of communications in the Americas. Since 2010, she has served on the companyâ€™s Senior Management and Digital Executive teams, responsible for the FTâ€™s digital and mobile strategy and growth in recent years.
Ridding said: â€śIn her six years at the Financial Times, Darcy has been instrumental in growing its global reputation for leadership and innovation in publishing, embodied by the success of the FTâ€™s metered access model and its award-winning web app. Her broad communications experienceâ€”across corporate, internal, media relations and social mediaâ€”and digital expertise will be essential as the FT continues to navigate an increasingly complex media landscape and accelerate its digital business.â€ť
Martin Dickson, US managing editor of the FT, commented: â€śDarcy has a profound understanding of, and commitment to, the FTâ€™s brand values and purpose. She combines this with great strategic intelligence and a highly creative approach to communications that yields powerful results.â€ť
Prior to joining the FT, Keller developed programs at The Paley Center for Mediaâ€™s industry think tank, the Media Council. She previously worked for the late Liz Carpenter, a renowned journalist, author and former press secretary to Lady Bird Johnson.
Keller holds a BA in journalism from the University of Texas at Austin where she was a senior fellow in the College of Communication and graduated with high honours.
Follow her on Twitter at @darcyday.
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The Financial Times, one of the worldâ€™s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q1 2013).Mobileis an increasingly important channel for the FT, driving a third of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the worldâ€™s top 50 business schools.