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Extends FT journalism onto popular mobile app
9 May 2013: The Financial Times launches on Flipboard today, combining its authoritative and award-winning FT journalism with Flipboard’s unique and personalised reading experience. Flipboard users across all Android and iOS devices will now have access to a broad range of FT content, including news, commentary, analysis, blogs and video.
The launch marks the latest development in the FT’s successful digital strategy of offering its content across an array of devices and platforms with a single login and subscription. Mobile delivers a highly engaged audience and is an increasingly important channel for the FT, driving a third of all FT.com traffic and 15% of new digital subscriptions.
Rob Grimshaw, managing director of FT.com, said: “The Financial Times’ launch on Flipboard builds on the success and popularity of our growing suite of mobile products, including the recently redesigned FT Web App, offering readers an important new channel to access FT journalism and strengthening our presence on Android, the largest smartphone operating system in the world. Full-page advertisements provide yet another opportunity for our clients to reach the FT’s powerful, international and increasingly mobile audience.”
Josh Quittner, editorial director of Flipboard, commented: “We are honoured to be working with one of the most respected news sources in the world of business. It’s essential for people who follow financial and economic news to have real-time access from anywhere. Now Financial Times subscribers can enjoy full access to the content via Flipboard too.”
FT.com subscribers get full, unlimited access to the latest FT content on Flipboard. All Flipboard users are able to access FT blogs and video.
Credit Suisse will provide full-page advertisements within FT content on Flipboard from launch through June 30.
For more information, visit ft.com/flipboard.
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q4 2012). FT.com has over 328,000 paying digital subscribers and the newspaper has a global print circulation of 273, 047 (ABCs, March 2013). Mobile is an increasingly important channel for the FT, driving a third of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.