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Businesses across London are to receive targeted news from the Financial Times through ECNlive’s digital display network, which provides information to business audiences in a corporate environment.
FT.com headlines will be projected on ECNlive screens in 150 office buildings across London, reaching more than 500,000 executives. Content will be tailored to reflect the interests of the business – companies including Google and IBM will receive FT updates on technology and media, whereas offices occupied by businesses from a mixture of sectors will see a mix of content.
Caspar de Bono, FT Managing Director B2B, said: “The ECNlive screens are present in key buildings throughout the city including the Gherkin, Tower 42, CityPoint, The Broadgate Tower, 60 Threadneedle and 25 Canada Square. FT headlines will include the day’s main news events, tailored content and real-time news flashes for breaking stories – a smart way of alerting people to issues that may affect their clients.”
Antony Ceravolo, CEO of ECNlive said: “ECNlive will enable executives in London to receive live updates from the FT that are tailored to their professional interests as they move around their place of work”.
ECNlive already distributes a mix of its own brand of live weather, travel, FTSE100 Index updates and national general news tailored to audiences in individual buildings along with full-motion national brand advertising campaigns and social media content.