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FT App pre-installed on Samsung and Sony devices for Microsoft Windows 8 consumer launch, with free access to FT content for one month
LONDON: 26 October 2012: The Financial Times is today releasing its Windows 8 App, available to download for free from the Windows Store and accessible on any tablet, desktop or laptop running Windows 8. The app will be pre-installed on Samsung Windows 8PCs such as Smart PC, Smart PC Pro and All in One PC in the UK, plus VAIO devices from Sony in the UK and EU.
Access to FT content will be free via the app for the first month from launch, following which it will be integrated into the FT.com access model where once users have registered, they are able to sample FT content before subscribing.
FT.com Managing Director Rob Grimshaw said: “Mobile is an increasingly important channel for the FT, driving 25% of traffic and 15% of subscriptions to FT.com. The FT Windows 8 App is the next phase in our mobile development, offering FT content to the millions of people who use this platform every day. It extends the FT mobile footprint across all three major tablet platforms: Windows, Apple and Android and ensures we offer readers the choice of reading FT content anytime, anywhere and on whichever device they choose.”
FT Labs Director Andrew Betts said: “The FT Windows 8 App has been built using a hybrid of HTML5 and native technology. The same core code base is used to power the FT app across phone, tablet and desktop devices and in this case has been combined with the best elements from Windows to create a great experience for users.”
Key features of the app include:
The FT is also launching a Windows 8 App for FT Chinese. The app is free to download from the Windows Store, after which users must register to read FT Chinese content. FT Chinese provides unrivalled news and information, giving readers a global perspective with a local flavour, and now has more than 1.8 million registered users.
The FT and FT Chinese Windows 8 Apps are the latest in the FT’s suite of award winning mobile apps, which includes the FT Web App, winner of a Global Mobile Award for Innovation in Publishing and the 2012 Meffy Award for Best Publisher on Mobile, an FT Android App, India App, HTSI iPad App and FT Chinese MBA App. The FT has seen a sharp rise in mobile users, up 133% on smart phones and 111% on tablets year on year (ADGA May 2012).
For more information visit http://apps.ft.com/windows8/
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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of almost 600,000 (Deloitte assured, 2 April 2012 – 1 July 2012) and a combined print and online average daily readership of 2.1 million people worldwide (PwC assured, May 2012). FT.com has more than 5 million registered users and over 300,000 paying digital subscribers. The newspaper has a global print circulation of 287,895 (ABCs, September 2012).