The FT recently conducted a survey on the social media behaviour of FT readers and the results are illustrated in this infographic:
Here are the key take-outs:
  • 49% of the FT social media audience is based in the UK or US, with the remaining 51% coming from the rest of the world. This reflects our global digital presence.
  • The FT has a global combined social media audience of 3.9m.
  • 58% of the FT social media audience agree social media enhances its reputation and 40% read the FT more as a result of it.
  • Social media is faster growing than every other traffic source to and traffic referred from this channel has grown by 20% in the last 6 months.













If you have any questions regarding the content of this infographic or would like to speak to the FT’s Community Manager, please


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