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The FT’s HTML5-based web app has won the ‘best publisher on mobile’ award in the 2012 Meffys competition, honouring the most successful and innovative endeavors in mobile content and publishing. The app, accessible at http://app.ft.com, now has over three million users and previously won the ‘best mobile innovation for publishing’ prize in the 2012 Global Mobile Awards.
Andrew Bud, global chairman of MEF, commented: “The Meffys recognise technological and business innovation and success in the community of mobile content and commerce the MEF represents. FT.com deeply impressed the independent panel of judges for the way it has pioneered the use of HTML5 technology to address a real business issue, with great courage and great success. It has led the way into a new model for the apps ecosystem.”