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Marrakech: 1 June 2012: More than 400 guests gathered at the Financial Times Business of Luxury Summit on 30 May–1 June 2012 at the Four Seasons Hotel in Marrakech, including luxury sector executives, business consultants, brand experts, financial services professionals and retail analysts from around the world. The theme of this year’s summit was The Lifestyle Revolution. Previous summits have taken place in Las Vegas, Lausanne, Los Angeles, Monte Carlo, Shanghai, Tokyo and Venice.
Now in its eighth year, the conference was chaired by FT editor Lionel Barber and gathered some of the biggest names in luxury to share their thoughts on the state of the industry and predictions for the future. Speeches and debates were focused around the definition of lifestyle in luxury terms, the emerging market effect on brand extension and the global macroeconomic outlook.
Lionel Barber, editor of the Financial Times, said: “A list of top class speakers at the FT Business of Luxury Summit in Marrakech has made the event a tremendous success, and the audience feedback has been extremely positive. The role of new markets, e-commerce and how far to push brand extensions are questions that most luxury companies are grappling with.”
In his opening keynote speech, François-Henri Pinault, Chairman and CEO of PPR, said: “Luxury is more a style symbol than a status symbol. It should be appreciated for what it is: exceptional and almost anachronistic attention to the quality of materials, innovative style and real craftsmanship.”
Luca Cordero di Montezemolo, chairman, Ferrari SpA, said: “At Ferrari, we are selling a dream, not a car. For us, the most important thing is to have great relationships with our people, suppliers, research centres and partners. The culture of the brand is crucial, as is passion. When you have passion, brains and focus you deliver excellence.”
Other distinguished speakers included:
Guests enjoyed the fine surroundings of the Four Seasons Hotel during the welcome reception and conference, followed by a gala reception and dinner at the newly built Selman Marrakech.
Select sessions were live-streamed and recorded for ft-live.com where they will be available for viewing after the conference.
For more information and for a full list of the speakers, please visit http://bit.ly/JV5QcO
Twitter: @FTLuxury360, @FTLiveTweets and #ftbizlux12
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