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The Financial Times picked up two prestigious research awards at this week’s IAB Europe’s ‘Interact’ Congress in Barcelona, recognising the important role that research plays in successful digital marketing. Judges named the FT winner in the ‘audience measurement’ category for its Average Daily Global Audience (AGDA) metric, a pioneering audience measure that counts number of people globally who read FT journalism in print and online, as well as ‘cross media’ category for the Integration Initiative. The FT won in two out of the programme’s seven categories, with both entries distinguishing the FT in an extremely competitive pool of nearly 100 submissions.
Anita Hague, Global Research Director at the FT, said: “AGDA and the Integration Initiative both reflect the FT’s passion for helping advertisers most effectively reach their target audience in an increasingly multi-platform environment. We are delighted to be recognised by our industry peers for the innovation and transparency that we have pushed forth in this field.”