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HONG KONG: 11 May 2012: FTChinese.com today announced the official launch of a new channel called “乐尚街” or Lux Avenue which offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle.
“China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.
Lux Avenue combines the best of the FT’s international luxury coverage with original content for the FTChinese.com audience. Stories at launch include a report on the rising popularity of yachting among China’s newly rich and a slide show on the fashion of the Duchess of Cambridge, Catherine Middleton.
In addition to coverage on fashion, jewellery, watches, beauty, interior design and luxury travel, Lux Avenue will also feature reports on collecting, food and wine, hotels and celebrities. The channel will be updated every Friday.
The channel features a unique look and feel that is brand-new to FTChinese.com, with more visual and multimedia presentations as well as photo albums and videos to better showcase products and articles.
FTChinese.com will promote the new channel across the website, in a newsletter to its 1.76 million registered users and through Sina Weibo and QQ.
The new section can be accessed through the navigation tag “Lux Avenue” on the FTChinese.com homepage or through: http://www.ftchinese.com/channel/pursuit.html.
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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 604,856 (Deloitte assured, 2 January 2012 – 1 April 2012) and a combined print and online average daily readership of 2.2 million people worldwide (PwC assured, November 2011). FT.com has more than 4.5 million registered users and 285,000 paying digital subscribers. The newspaper, printed at 22 print sites across the globe, has a global print circulation of 316,493 (ABC, March 2012).
FTChinese.com, the only Chinese online publication of the Financial Times, is positioned as a leading business and financial website, providing vital news, in-depth analysis, and thought-provoking comments to China’s top businesspeople and decision-makers on every business day. FTChinese.com gives its readers unrivalled global perspectives combined with outstanding local expertise. The Financial Times’ international team of journalists and unrivalled access to senior corporate executives and politicians both in China and around the world, make it a must read for China’s business leaders. FTChinese.com has over 1.76 million registered users.