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The Financial Times today launched a series of spectacular 3D infographics created in collaboration with data visualist, David McCandless, author of Information is Beautiful.
Bloggers and members of the press descended on New York’s Grand Central Terminal at 8.30am to watch Gillian Tett introduce the exhibit, which focused on three core themes: The US and the global economy, the mobile technology revolution & the global recovery.
Rob Grimshaw, Managing Director of FT.com, commented: “FT Graphic World’s installation at Grand Central embodies how the FT, as a pre-eminent source of business news and analysis, supplies its readers with a snapshot of actionable information from around the globe each day. The infographics bring this data to life in the same way that our journalism is presented: with great clarity, across multiple platforms, and from a global perspective. The campaign also represents a substantial investment in the US market, where our digital subscriptions grew by over 30% in 2011.”
The installation will be in place until 9pm Thursday, March 29, and more details about the event can be found here: http://www.ft.com/graphicworld or by following the twitter hashtag #FTGW.
All photos from the event are available to view on our Flickr page and you can watch an interview with David McCandless here. A video of the installation’s set-up and first day in action are on the FT’s YouTube channel.