The Financial Times has registered another digital milestone with the FT Web App seeing over one million users since its launch in June.

Available on the iPhone and iPad by visiting app.ft.com directly from the device’s web browser, almost half of its users have downloaded a shortcut to their iPad or iPhone home screen, replicating a native app experience.

The launch of the FT Web App has significantly boosted mobile and tablet traffic. FT.com now sees 20% of total page views and 15% of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with FT.com users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback.

The Financial Times was the first major news publisher to launch an app of this type, which allows readers to access its award-winning journalism easily and quickly direct from the phone’s browser.

Built using HTML5 technology, it features continual and automatic content downloads and improvements. It ensures that FT customers can access FT content anytime, anywhere, on a PC and multiple devices, with one login and one subscription payment.

Recent updates to the app include the inclusion of FT Special Reports and blogs including the A-List, featuring exclusive and original comment from the FT’s network of globally renowned leaders, policymakers and commentators. Users are also able to customise the start-up screen with a home page of their choice.

For more visit app.ft.com

FT mobile infographic

FT Mobile Infographic