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New republishing database and licence agreement enables FT content to be used across Pearson’s educational publishing.
The Financial Times and Pearson today announced the launch of FT in education, an initiative that will make the FT’s world-class journalism more easily accessible for customers of Pearson, the world’s leading learning company.
FT in education allows Pearson’s educational publishers to search a new republishing database hosting over 100,000 FT articles, special reports and features that are highly relevant to students and professors. A new trademark licence agreement will allow Pearson to use this FT content across its products and services for the education market around the world.
John Fallon, CEO of Pearson’s international education business, said: “This collaboration will bring a richness to study in many areas, from mastering business or understanding financial markets to seeing political economy or international law in action. With Pearson’s approach to learning design, assessment programmes and contact with teachers and students, we can turn the FT’s world-class content into world-class learning.”
John Ridding, FT CEO, said: “The FT’s authoritative coverage of global business, finance and politics has been in demand from the world’s leading business schools and universities for many years, and has been a ‘must have’ for many within the business education community. This new approach widens Pearson’s access to our quality journalism so it reaches additional educators and students, opening the FT up to new readers and subscribers and creating unique value for Pearson’s customers across the globe.”
The new licence and database will initially be used by Pearson UK, including Higher & Professional Education, ELT, Schools & College and Edexcel.
In addition, FT.com is shortly launching MBA Newslines, a new product aimed at business schools that offers enhanced functionality and enables students, faculty and practitioners from around the world to create and share annotations on FT articles.
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 585,681 (Deloitte assured, 4 April 2011 to 3 July 2011) and a combined print and online average daily readership of 2.1 million people worldwide (PwC assured, November 2010). FT.com has 3.9 million registered users and 229,000 paying digital subscribers. The newspaper, printed at 23 print sites across the globe, has a global print circulation of 331,883 (ABC, August 2011).
Pearson is the world leading learning company. Its major businesses are: Pearson, the global leader in education, providing print and digital learning materials and services used by millions of students of all ages every year; The Financial Times Group, which has an international network of business and financial newspapers and online services that are read by millions of business executives and investors every day; and Penguin Group, which is one of the preeminent names in consumer publishing, with an unrivalled range of fiction and non-fiction, bestsellers, and classic titles. Through its books, newspapers and online products and services, Pearson helps people of all ages to live and learn.
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T: +44 (0) 20 7 873 4447
+44 (0) 20 7 873 4447