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The Financial Times today announced the launch of its Android and iPhone applications for FTChinese.com. The apps combine dynamic and fast access to FTChinese.com content with the unique user interface of Android mobile devices and the iPhone.
The apps are available for free at various Android App sites and at Apple’s App Store as is access to FTChinese.com. New users of the website, however, need to register if they’d like to make comments or participate in online promotions.
The new apps use the FT newspaper layout with FTChinese content, including news and analysis, videos, slide shows and interactive features. In addition, the applications provide users with unique market data and give readers the ability to search through FTChinese.com archives. Users can also choose to read some reports in Chinese or English and to publish their own comments on stories. Articles are automatically cached in the device’s memory so users can continue reading content even if they are offline. The apps also take advantage of the touch screen interface, making charts and tables clear and easy to navigate as users can switch between portrait and landscape modes.
The FTChinese.com mobile apps also give advertisers new ad placement opportunities to reach the sites’s readers:
• Ads on article and snapshot pages - appear for 5 to 10 seconds on the page after loading, then floats and docks at the bottom of the page
• Ads on all other pages – appear permanently at the bottom of the page
• Ads on alert progress box – appear when loading and reloading at the beginning
“The two new mobile apps complement our successful FTChinese.com iPad App which was launched last year and has already gained over 100,000 downloads. Our goal is to make sure our users get the best possible FTChinese.com experience on any device,” said Tracy Zhang, managing director of FTChinese.com.
The FTChinese.com application for the Android application is available from a number of sites, including www.androidonline.net and www.appchina.com. The iPhone application is available for free from Apple’s App Store or online at www.itunes.com/appstore/.
More information can be found at www.ftchinese.com/channel/mobile.html.
Jpeg images available upon request
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 605,402 (Deloitte assured, 3 January 2011 to 3 April 2011) and a combined print and online average daily readership of 2.1 million people worldwide (PwC assured, November 2010). FT.com has over 3.4 million registered users and 224,000 paying digital subscribers. The newspaper, printed at 24 print sites across the globe, has a global print circulation of 372,076 (ABC, April 2011).
About the FTChinese.com:
FTChinese.com, the only Chinese online publication of the Financial Times, is positioned as a leading business and financial website, providing vital news, in-depth analysis, and thought-provoking comments to China’s top businesspeople and decision-makers on every business day. FTChinese.com gives its readers unrivalled global perspectives combined with outstanding local expertise. The Financial Times’ international team of journalists and unrivalled access to senior corporate executives and politicians both in China and around the world, make it a must read for China’s business leaders. FTChinese.com has over 1.6 million registered users.