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A recent Webcredible report ranks the Financial Times as having the highest ranking website, iPad and cross-digital channel integration of all the UK print titles’ digital offerings, in terms of its consumer experience.
The report ranks the digital offerings of 10 UK newspapers, looking at each newspaper’s internet and mobile website, iPhone and iPad platforms. It scores each brand against a wide range of elements such as utilisation, navigation, content, design and functionality.
FT.com is ranked number one for customer experience, with the report stating: “Financial Times scored high for its comprehensiveness of content. Articles have relevant background information or opinions in contextual boxes like the ‘Editor’s choice’ and ‘Libya opposition statement’. Moreover, the Financial Times offers a big palette of in-depth content specifically for its target market i.e. analytical tools for following and analysing financial markets.”