FT Alphaville has won an Advertising Age Media Vanguard Award in the “use of blogging” category. This award recognizes “the efforts of publishers and broadcasters … that are finding innovative, technology-driven means to extend their franchises and connect with audiences in new ways.”

 On FT Alphaville, the judges commented: “The FT led the way for financial news blogs when it launched FT Alphaville in 2006; today, the blog is an example of how a free, online product can peacefully coexist — even enhance — the paid online and print products. Alphaville moves fast, tailors coverage to what the readers find interesting and doesn’t shy away from something truly foreign to markets coverage: some light-hearted humor.”

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