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The Financial Times is running a multichannel series of arts coverage to celebrate its inaugural sponsorship of the prestigious Frieze Art Fair, which takes place between 14 and 17 October. An eight-page supplement will be published in its 13 October issue, and additional editorial pages in the first section of the paper will follow between 14 and 16 October.
The print coverage will be complemented by a new arts microsite at www.ft.com/arts-extra. The microsite will contain podcasts, videos and columns from FT writers such as Simon Schama, FT’s arts editor Jan Dalley, Peter Aspden, Jackie Wullschlager and Georgina Adam.
As well as content about Frieze and the satellite events surrounding it, the editorial will cover the key auctions taking place at Christie’s and Sotheby’s during Frieze week, investigate how gallerists are weathering the tough economic climate, and interview key figures from the art world, including Yoyo Maeght, director of the Fondation Maeght in Saint-Paul-de-Vence, and Valeria Napoleone, an avid collector of works by contemporary women artists.
Jan Dalley, Financial Times’ arts editor, said: “Frieze is one of the biggest events in London’s cultural calendar. It’s not just about buying and selling art; it’s about the whole experience of the contemporary scene. As Frieze’s media partners we will have an international team of writers covering every aspect of Frieze, and we are delighted to be able to offer our readers new arts coverage both in print and online.”
Now in its 7th year, Frieze has become one of the most important events in the art world calendar. The FT has taken over sponsorship of the event to help promote and market contemporary art, and encourage emerging artists and galleries. Special FT events coinciding with the fair will include artist talks and discussions with art world figures and collectors, as well as a lecture from eminent historian and FT contributor Simon Schama.
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the newspaper, printed at 24 print sites across the globe, has a daily circulation of 376,564 (ABC figures August 2010), while FT.com has over 2.7 million registered users and 149,047 digital subscribers. The FT’s combined print and paid digital circulation is 563,026 (Deloitte assured, July 2010) and it has a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, November 2009).
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