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The Financial Times announces the launch of ‘The Connected Business,’ which goes live today on FT.com and will be featured monthly in a pull-out section in the FT newspaper beginning on September 29.
The section will provide business leaders and members of the boardroom with an understanding of how their businesses can benefit from information technology by highlighting the latest IT trends, products and strategies. The online service will combine news, analysis, commentary, videos and interactive features, both from FT journalists and guest contributors. The newspaper features will focus on how IT can best be applied to different aspects of a business, addressing a new area each month.
The Connected Business will be edited by Paul Taylor, US telecommunications editor and technology correspondent for the FT, who will also continue to write a weekly technology review column online.
Taylor commented, “Senior executives often struggle to find time to exchange ideas with CIOs and IT managers, causing them to be left out of vital information that could help their companies operate more efficiently. The Connected Business will fill this void by providing constructive and accessible insight that can be applied to businesses across virtually all industries, ensuring FT readers stay ahead of the curve in this fast-changing world.”
The Connected Business replaces the FT’s Digital Business section.
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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the newspaper, printed at 23 print sites across the globe, has a daily circulation of 376,564 (ABC figures August 2010), while FT.com has over 2.7 million registered users and 149,047 digital subscribers. The FT’s combined print and paid digital circulation is 563,026 (Deloitte assured, July 2010) and it has a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, November 2009).
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